VOL. XV, NO. 9
MARCH 8, 1974
Mouthwash for Lovers Vs.
Garden of Delight
Garden of Delight
By JANE WRIGHT
A surprising number of children and adults are being deceived by their television sets and are not really aware of it. All of those short, two-minute disturbances everyone thinks they're ignoring are playing a major role in our daily lives.
How many people recognize the fact that there is a mouthwash for lovers, a sex‑appeal toothpaste, and a soap to make them a teenage idol? As incredible as it may seem, many people really do believe the ideas presented in commercials.
A little boy may be watching his favorite television program when suddenly one of those commercials attracts his attention. He may cry and scream the next time his mother goes shopping because he'd like to eat the breakfast of champions!
A young man may purchase a new Thunderbird and then casually ask if the sexy blonde is just an extra feature.
How many women expect to get an extra pair of hands when they buy their plastic food wrap? How many feel absolutely breathless when they emerge from the garden of earthly delights?
A surprising number of children and adults are being deceived by their television sets and are not really aware of it. All of those short, two-minute disturbances everyone thinks they're ignoring are playing a major role in our daily lives.
How many people recognize the fact that there is a mouthwash for lovers, a sex‑appeal toothpaste, and a soap to make them a teenage idol? As incredible as it may seem, many people really do believe the ideas presented in commercials.
A little boy may be watching his favorite television program when suddenly one of those commercials attracts his attention. He may cry and scream the next time his mother goes shopping because he'd like to eat the breakfast of champions!
A young man may purchase a new Thunderbird and then casually ask if the sexy blonde is just an extra feature.
How many women expect to get an extra pair of hands when they buy their plastic food wrap? How many feel absolutely breathless when they emerge from the garden of earthly delights?
Most people pretend not to notice those ridiculous commercials until they go shopping. Suddenly, all of the slogans and gimmicks pop into their minds.
A recent poll showed that there has been an outstanding increase in the number of dog owners. It is believed that many of the dog food commercials are responsible for this increase. People are attracted by the adorable, beautiful puppies and dogs presented before them. They are driven to purchase one and raise it to be as significant as the dog they had viewed on television.
Can a bite of toast really guarantee a sudden, overwhelming feeling of being a king, while trumpets sound and a crown appears out of nowhere?
Something was missing from that last bowl of cereal. Nature wasn't brought into the kitchen and neither were any cattails.
Most people will never admit to the surprises they expect from the products they purchase. As long as there are television and commercials, there will be people who believe in them. No matter how silly and far‑fetched some of the ads seem, many of the viewers relate and associate with them. The result is terrific business for the producers and a lot of fun for the consumers.
A recent poll showed that there has been an outstanding increase in the number of dog owners. It is believed that many of the dog food commercials are responsible for this increase. People are attracted by the adorable, beautiful puppies and dogs presented before them. They are driven to purchase one and raise it to be as significant as the dog they had viewed on television.
Can a bite of toast really guarantee a sudden, overwhelming feeling of being a king, while trumpets sound and a crown appears out of nowhere?
Something was missing from that last bowl of cereal. Nature wasn't brought into the kitchen and neither were any cattails.
Most people will never admit to the surprises they expect from the products they purchase. As long as there are television and commercials, there will be people who believe in them. No matter how silly and far‑fetched some of the ads seem, many of the viewers relate and associate with them. The result is terrific business for the producers and a lot of fun for the consumers.